BRAND

GUIDELINES

BRAND

GUIDELINES

Logos

The MONARQ logo conveys modern sophistication and artistic warmth through its balanced design. Its geometric symbol, composed of four interconnected circles, evokes harmony and precision, anchoring the brand in a foundation of trust. The custom wordmark, with its clean lines and uniquely fluid curves, introduces a sense of creativity and movement that bridges tradition with contemporary style. This thoughtful interplay between structured form and graceful detail, rendered in a warm terracotta hue, creates a memorable identity that speaks to a brand valuing connection, artistry, and enduring elegance.

Horizontal

Horizontal

Symbol

Symbol

Colors

This color system gracefully balances organic warmth with sophisticated composure through two distinct palettes. The Clay range, with its earthy terracottas, radiates creativity and an approachable, human touch, adding a refined sense of comfort. In contrast, the cool confidence of the Slate tones provides a stable and professional foundation. The deep, near-black charcoal anchors the palette with its trustworthy presence, effortlessly conveying a brand that is both authentic and reliable, blending creativity with expertise.

Clay

400

#E19279

500

#D97757

600

#C56C4F

700

#9A543E

800

#774130

900

#5B3225

Slate

300

#D0D5DD

400

#98A2B3

500

#667085

600

#475467

700

#344054

800

#1D2939

900

#101828

Typography

The brand’s typography utilizes Space Grotesk as its main typeface, establishing a confident and forward-thinking voice. Its structured, geometric letterforms deliver significant visual impact and a touch of technical sophistication, making it ideal for headlines. For functional text and labels, Inter Tight is employed to ensure optimal clarity, accessibility, and modernity through its highly legible and clean design. Together, these typefaces create a distinctive system that perfectly balances a strong contemporary personality with a clear, user-focused approach.

Main font

Space Grotesk

Bold

Regular

Labels

Inter Tight

Regular

Templates

Monet’s social media templates combine luminous, impressionistic visuals and elegant typography to deliver poetic, evocative messaging. Designed for a cohesive artistic aesthetic and a memorable presence, they feature dreamlike landscapes, iconic water reflections, and flexible layouts that adapt to different content types while staying true to the spirit of Impressionism.

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